Sue Scheff: Google Bomb Book - Untold Story of $11.3M Internet Defamation Victory

Finally it is almost here, my story of surviving Internet Defamation and Invasion of Privacy.

On September 1st, Google Bomb, The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet will be on book shelves and online - giving you the inside - and backside of my landmark case.The reviews and endorsements have been explosive! Click here to read them.

As the defendant is now being forced into involuntary bankruptcy, my story will help those that are feeling helpless and powerless to cyber slander - and hopefully give you the power to fight back and rise above Internet Defamation. Google Bomb will offer practical guidance to help you maintain your online image.

Even if you feel since you don't use social networking such as Facebook, MySpace, Twitter etc.... remember, you are at risk too - someone may take it upon themselves to create their own vision of "you".

Free speech is something I believe in wholeheartedly, however it does not condone Internet Defamation.

Sue Scheff: Getting Ready to Launch Google Bomb Book

O-kay - so this is a preliminary cover - but it is getting the attention of many media outlets! - John Dozier a nd I are extremely excited about the launching of this book - for many reasons. Most of all, we offer sound solutions and help you to learn from my mistakes!

Having Michael Fertik write the foreword will introduce the rumbling this book will bring - as the CEO and Founder of ReputationDefender, Michael Fertik is an expert in the field of helping you manage your online profile!

Together - we do have a dream team to help you surf safely!

Pre-Order your copy today at Amazon.

Sue Scheff: Help! My Teenager is an Alien

The Everyday Situation Guide for Parents

Every week, you can join best selling author and recognised teen expert Sarah Newton as she shares with you her secrets. Committed to giving you everyday solutions to everyday problems, Sarah will walk you through her non-psychobabble advice and support you in implementing her tips and techniques, which have been viewed around the world on her TV programmes. Based on her book, this show is a dynamic journey that will give you tips, tools and strategies for a healthy and enjoyable relationship with your teenager. If you want inside secrets from the first choice of experts when it comes to teenagers, then this is the show for you.

Click here for the radio show.

Sue Scheff: Parenting Teenage Girls

Oh, I love getting introduced to new websites, books and more that help parents today with their wonderful children that have reached teen-hood. Debra Beck is an author and mentor helping parents understand peer pressure, bullying, self body image and other issues that our kids face today. The following article, written by Debra Beck, is an example of the vital information she has to share with others.

Are We Training Teenage Girls to be Great Deceivers?

by Debra Beck

I read all these articles about keeping a close eye on our teens, to make sure they aren’t making any bad decisions and they are safe. I listen to parents discussing the same issues. How close is too close and what are we teaching our teens, without even knowing it? We read her journal, get on to her My Space account, and listen in on her private telephone calls. Are we sending a message that we care or are we sending a message that we don’t trust our kids?

There’s a fine line between trusting your teenage girls and staying attentive to their safety
The first thing you are teaching her is that honoring some one’s privacy isn’t that big of a deal, if you really need to know something. You are also teaching her how to become an expert liar and a good deceiver. She will learn how to become really sneaky, because the more she knows you are doing these things, the better she will get at learning how to hide them from you. When you push up against something or someone, there is no choice but to get stronger. That’s the way things work. If you are protesting something, the side that is being protested has to get stronger to stay alive. We don’t want to help our teen practice these behaviors. We want to help them make good decisions for themselves.

To trust our teens, we must first understand thatthey are teens, and honor their privacy.
Give them the room to be teens, and give them the guidance to learn how to become responsible adults. These teenage years are the years that they are starting to pull away, testing their own boundaries. Don’t push them away more by being a parent that expects them not to be a teen, and will do anything to make sure that they are not behaving like one.

Be a good role model to your teenage girl: you wouldn’twant her peeking in on your private life.Don’t peek in on hers either.

Looking at their journal, checking their My Space account and any other sneaky behaviors will push them away from you. Then they are on their own to make decisions which they may not be capable of making. To be available for them you have to understand them and respect them. Just because they are younger doesn’t mean they do not deserve to be respected. We need to help them to become adults who make good decisions for themselves.

By respecting them we help them become respectful adults as well. We want to set a good example, through being a good role model, so decide next time before you peek in places your teen might prefer you didn’t what kind of role model you want to be? Ultimately this will be more valuable than anything you could come across.

For fifteen years, Debra Beck has done workshops with Girl Power, a program sponsored by the U.S. Department of Health and Human Services that is dedicated to helping “encourage and motivate eleven- to sixteen-year-old girls to make the most of their lives.”

Her book “My Feet Aren’t Ugly” will resonate with teenage girls and their parents equally for its sound advice and helpful suggestions, based on the author’s own experiences.

Sue Scheff: Google Bomb: Expert Solutions to Protect Yourself from Online Attacks and Maintain a Searchable Image

Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million--a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world's most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff's landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Sue Scheff: Cell Phones and Fatalities

Source: Connect with Kids

“Three days later I woke up out of a coma, just for my husband to tell me that Ryan wasn’t gonna make it.”

– Lisa Duffner, mother

Ryan Duffner’s second birthday was memorable for the Lisa and Rorry Duffner. There were balloons, a cake and wishes for many more, but, unfortunately, it was Ryan’s last birthday. Two months later Ryan and Lisa, while on their daily walk, were hit by a car. The driver was a sixteen-year-old who was dialing her cell phone. The impact threw Ryan thirty feet and Lisa sixty feet. Lisa was knocked unconscious.

“Three days later I woke up out of a coma, just for my husband to tell me that Ryan wasn’t going to make it,” Lisa says, while fighting back tears.

Duffner was in such critical condition that doctors wouldn’t allow her to hold her son in the moments before his death.

“Not to say goodbye to my own baby—that was hard,” she says.

A study by the Harvard Center for Risk Analysis estimates that 6 percent of crashes are due to cell phones, resulting in 2,600 deaths and 12,000 serious injuries per year.

Seventeen-year-old Edgar admits that talking on the phone is often distracting. “When I’m dialing a number or something like that, I’ve caught myself kind of drifting off,” he says.

Edgar uses the cell phone while driving, in spite of his mom’s strict rules. “She’s always freaking out telling me, ‘Don’t be using your cell phone while you’re driving. ‘” Pull over if you have to,’” he says.

Though Lisa Duffner thinks that cell phones are necessary, she doesn’t have much patience for people that can’t take the time to pull over and make the call. “My biggest thing is just to pull over to make your phone call. Are you so self-important that you endanger everybody else’s lives?” she says.

Experts say that looking at a detailed phone bill is a way of checking up on kids’ phone usage. “You can look at that, and you can tell if they’re spending a lot of time on the phone coming from school to home. Then obviously they’re doing it,” says Captain Tommy Brown, Department of Public Safety.

But for teenagers, seeing the effects of what can happen, like the death of a two-year-old, may be the strongest tool for convincing them to hang up and drive.

Ryan’s absence reminds Duffner every day of the dangers of driving-while-distracted. “He was just that happy-go-lucky, jump-off-of-everything, friendly little kid. He just loved life.”


Tips for Parents

It is very likely that your teenager will pick up the majority of his/her driving habits from watching you. According to a survey by Liberty Mutual and Students Against Destructive Decisions (SADD), nearly two-thirds of teenagers polled say their parents talk on the cell phone while driving, almost half say their parents speed, and just under one-third say their parents don’t wear seatbelts. The following statistics, therefore, shouldn’t be very surprising:

Sixty-two percent of high school drivers say they talk on a cell phone while driving, and approximately half of high school teens who do not yet drive (52 percent) and middle school students (47 percent) expect they will engage in this behavior when they begin driving.
Sixty-seven percent of high school drivers say they speed.

Thirty-three percent of high school drivers say they do not wear their seatbelt while driving.
Cell phones have been transformed from status symbols into everyday accessories. In fact, cell phones are so prevalent among teenagers that a recent study found that they viewed talking on the phone nearly the same as talking to someone face-to-face. And with the latest studies showing that at least 56 percent of 13- to 17-year-olds own cell phones, the issue of cell phone usage is more pertinent than ever.

If you believe your teen should have a cell phone, it is important to lay down a few ground rules. The National Institute on Media and the Family suggests the following guidelines for setting limits on your teen’s cell phone use:

Choose a plan that puts some reasonable limits on your teen’s phone time. Make sure he or she knows what the limits are so he or she can do some budgeting.

Let your teen know that the two of you will be reviewing the bill together so you will have some idea of how the phone is being used.

If use exceeds the plan limits, the charges can mount very quickly. Make sure your teen has some consequences, financial or otherwise, if limits are exceeded.

Teach your child about the dangers of using the cell phone while driving and the distractions it can cause.

Find out what the school’s policies are regarding cell phone use and let your teen know that you will completely support the school’s standards.

Agree on some cell phone etiquette. For example, no phone calling during meals or when it is bothersome or rude to other people.

Conversely, let your teen know that any “phone bullying” or cheating via text messaging will not be tolerated.

Let your teen know that his or her use of the cell phone is contingent on following the ground rules. No compliance, no phone.

References
Harvard Center for Risk Analysis
Liberty Mutual
Rutgers University
Students Against Destructive Decisions- SADD

Sue Scheff: Is Your Teen Skipping School?

As summer is approaching, truancy (skipping school) can be on the rise. Teens are anxious to start their summer break a bit early without realizing the consequences. Take time to learn more about Teen Truancy.

Truancy is a term used to describe any intentional unauthorized absence from compulsory schooling. Children in America today lose over five million days of their education each year through truancy. Often times they do this without the knowledge of their parents or school officials. In common usage the term typically refers to absences caused by students of their own free will, and usually does not refer to legitimate "excused" absences, such as ones related to a medical condition. It may also refer to students who attend school but do not go to classes. Because of this confusion many schools have their own definitions, and as such the exact meaning of the term itself will differ from school to school and district to district. In order to avoid or diminish confusion, many schools explicitly define the term and their particular usage thereof in the school's handbook of policies and procedures. In many instances truancy is the term referring to an absence associated with the most brazen student irresponsibility and results in the greatest consequences.

Many educators view truancy as something much more far reaching than the immediate consequence that missed schooling has on a student's education. Truancy may indicate more deeply embedded problems with the student, the education they are receiving, or both. Because of its traditional association with juvenile delinquency, truancy in some schools may result in an ineligibility to graduate or to receive credit for class attended, until the time lost to truancy is made up through a combination of detention, fines, or summer school. This can be especially troubling for a child, as failing school can lead to social impairment if the child is held back, economic impact if the child drops out or cannot continue his or her education, and emotional impact as the cycle of failure diminishes the adolescent's self-esteem.